CIO Review: Bridging the Go-to-market Gap between OEMs and Channel Partners


– Karishma . B

Exploding information, shifting customer demands and limited resources had put organizations in serious pains. A research report from University of California revealed that in the year 2004, 94 percent of information produced out of various operations in an industry was stored in digital form.
Owing to the digital revolution, information produced were scattered everywhere and there was an incessant need of making the towed information available to anybody, anytime and on any device. This digital transformation threw new challenges to CIOs and IT leaders as customer infrastructure was getting more complex mired with deluge of information, demanding implementation of agile solutions to manage and address various needs including statutory requirements. Witnessing this pivotal shift, IT buyers got more inclined to spend serious money on various aspects of IT Infrastructure & related services. Sensing the hidden potential in the infrastructure market, Inflow Technologies, headquartered in Bangalore, Karnataka forayed to bridge the go-to-market gap between Vendors (OEMs) and Channel partners. The company partnered with vendors and leveraged market dynamics knowledge to strengthen their end customer’s relationships. In addition the company enables its channel partners to access new technologies with specific local support.
Read the Complete Article – Page numbers 86-87

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